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Showing posts with label Bussiness. Show all posts
Showing posts with label Bussiness. Show all posts

Tata Consultancy Services: From Humble Beginnings to Global IT Powerhouse

  June 26, 2023    

Tata Consultancy Services (TCS) is a leading multinational information technology (IT) services and consulting company based in Mumbai, India. Established in 1968, TCS has grown exponentially over the years, becoming one of the largest IT service providers globally. This article delves into the origins of TCS and traces its remarkable journey of growth and success.

Inception and Founding


The story of TCS begins with the vision of one man, J.R.D. Tata, the chairman of Tata Sons. In the 1960s, Tata foresaw the potential of the computer revolution and believed that India should not lag behind in this emerging field. Inspired by this vision, Tata established Tata Consultancy Services as a division of Tata Sons on April 1, 1968.


Early Years and Diversification


TCS initially focused on providing management consultancy services to other Tata Group companies. However, recognizing the growing importance of IT services, the company quickly expanded its offerings to include software development and systems integration. TCS played a pivotal role in developing and implementing the first computerized passenger reservation system for Indian Railways, a significant milestone that showcased its capabilities and laid the foundation for future growth.


Rapid Expansion and Global Presence


During the 1980s and 1990s, TCS expanded its operations beyond India and started serving clients worldwide. The company capitalized on the rising demand for offshore IT services and positioned itself as a leading global player. TCS set up offices in various countries, establishing a strong global delivery model that combined on-site client support with offshore development centers.


The new millennium witnessed accelerated growth for TCS. The company went public in 2004, marking a significant milestone and providing it with the financial resources to fuel expansion. TCS continued to win large contracts and forge strategic partnerships with global corporations, solidifying its position as a trusted IT service provider.


Diversification and Innovation


TCS leveraged its expertise and market presence to diversify its portfolio and expand into new industries. It established dedicated business units for various domains, including banking, finance, insurance, manufacturing, retail, and healthcare. By understanding the unique needs of each sector, TCS developed customized solutions and provided end-to-end IT services to its clients.


In addition to diversification, TCS embraced innovation to stay ahead in the competitive IT landscape. The company heavily invested in research and development, fostering a culture of technological excellence. TCS actively explored emerging technologies like artificial intelligence, cloud computing, and blockchain, leveraging these advancements to drive digital transformations for its clients.


Achievements and Recognition


TCS' growth has been nothing short of remarkable. The company consistently expanded its client base, delivering high-quality services and maintaining long-term relationships. TCS's commitment to excellence and customer satisfaction has earned it numerous accolades and industry recognition.


In 2018, TCS achieved a significant milestone by becoming the first Indian company to reach a market capitalization of $100 billion. It consistently features among the top IT service providers globally, with a presence in over 50 countries and a diverse workforce of talented professionals.


From its modest beginnings as a division of Tata Sons, Tata Consultancy Services has emerged as a global IT powerhouse, revolutionizing the industry. Through its commitment to innovation, customer-centric approach, and strategic diversification, TCS has set new standards for IT services and consulting.


As TCS continues to evolve, it remains at the forefront of technological advancements, helping organizations navigate the digital landscape and achieve their business goals. With its rich history, remarkable growth trajectory, and unwavering commitment to excellence, Tata Consultancy Services stands as a testament to the power of vision, perseverance, and a relentless pursuit.


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Behind Aditya Birlas Great Bussiness Strategy | Master Plan Behind Multiple Busssiness | Truestories

  June 06, 2022    

 What are the  market strategies of Aditya Birla Group behind having multiple brands 




Yes I Will come to the question But I have one Interesting story to tell.

Long time ago my grandfather owned a sweet shop Baba Mithai in his village. The business was doing well and population was also moving towards sweets so he opened its another outlet in Near by  village. The  shops performed amazingly well for the coming 2 years and he was about to open a  third shop but an idea struck him. He thought if people pay 100 paisa for  it, maybe a few will pay 200 paisa for better quality and ambiance.. Moreover if he won't open it, someone else will. So he was about to open  the third shop but my father suggested that people  associate Baba Mithai with normal  price, so the new shop won't  attract the desired customers. He suggested the new shop to be named as Vikas Mithai. 
The  idea worked and my family opened many more shops by both brands. My  father is a Tactical businessman and years back he observed that the  people who use to buy at 100 paisa are now willing to spend higher around  150 paisa but not 200 paisa. Also there are always enough customers for 100 paisa sweets. So he used the same trick again and opened a new retail chain by the name Anand Mithai satisfying 150 paisa customers. Now we had 3 successful chain outlets. Years passed and I came into picture.  Well being the progeny of such visionary person I wanted to start  something targeting youth group who are more bent towards chocolates and  other desserts but occasionally like sweets too. So I suggested him to  open another retail chain by the name Luxurious Sweets.

1.) Well I am sure that you got the point. This whole scenario was based mostly on Target Audience.

Baba Mithai is nothing but Peter England serving Mainstream class.
Vikas Mithai is our Van Heusen, usually dealing in luxury clothing's in formals.
Anand Mithai is our Allen Solly trying to bridge the gap between former two.
Luxurious Sweets is our Louise Phillippe offering luxurious formals as well as casuals.

2.) The second reason could be Mergers and Acquisitions.

In  retail industry This different brand deals are  very common and markets have to deal with it. In the above analogy if I  didn't start any of the banner either I could create one of my own. if I have the capacity and cash  I will acquire the banners and continue under same name due  to its popularity and markets share. Though over time I can try to  finish it and establish my own name but at times it doesn't works.

3.) As I mentioned earlier If they won't, someone else will.

These (Aditya Birla's) brands will cannibalize each others business a little but in  whole they will add lot more market share and revenue to the company. If we had exactly competing brands  then also this strategy will be important as if I don't like KFC I'll move toward McDonald's. This can also happen if I get bored from one brand.

  

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